The IDI

Is Hub Optimization the Key for Drug Launches?

Episode Summary

Justine Hughes of Archbow Consulting explains why hub implementation is the key to a successful drug launch for pharma and market access. Hughes has led hub implementations for years so she's got some great advice -- and some amazing stories to tell.

Episode Notes

So you’ve developed a great new specialty drug but will patients and providers utilize your therapy correctly? A great hub can  help but implementing one is no easy task. 

Justine Hughes, a vice president with Archbow Consulting, joins The IDI to explain where pharma and biotech hubs stumble -- and how they can succeed. 

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