Alex Mindlin, a Principal, with Valuate Health joins The IDI host Ira Apfel to explain message testing and market access -- why it's important for pharma and how to improve it.
What message is your prescription drug delivering?
Before manufacturers debut a new prescription drug they need to create a strategy to optimize coverage and commercialization. But part of that strategy consists of crafting a message that resonates with patients, providers and payers. And that’s where a lot of manufacturers get tripped up.
Alex Mindlin of Valuate Health joins The IDI to explain how she validates manufacturers’ value messaging by combining strategic content and market research -- what she calls “creative market research.”
Follow Alex on LinkedIn.